The Story

Daniel Lubetzky was born in Mexico City, which is known for its delicious food and vibrant culture. So it's no surprise that Daniel grew up to be a foodie and a people person. He loved to snack and chat with anyone who would listen.

But Daniel also had a serious side, thanks in part to his father's experiences as a Holocaust survivor. He believed in the power of business to promote peace and social justice. So he decided to combine his love of food and his passion for social entrepreneurship and started PeaceWorks, a company that made gourmet snacks from ingredients sourced in the Middle East.

As you can imagine, this was not an easy task. Daniel had to navigate political tensions, cultural differences, and supply chain issues to make his vision a reality. But he was undaunted. He traveled throughout the region, meeting with farmers and producers, and even helped broker a peace agreement between two Israeli and Palestinian business partners. All while snacking on his delicious products, of course.

In 2008, PeaceWorks merged with Kind LLC, a snack company based in New York. Daniel became the Executive Chairman and helped Kind become one of the fastest-growing snack companies in the world. He was also recognized for his work as a social entrepreneur and philanthropist, which is a fancy way of saying he was really good at making friends and giving away money.

Today, Daniel is still leading Kind and promoting peace and social justice. He's also a proud father of four and a lover of all things food-related. So if you see him at a food festival or a conference, make sure to say hello and grab a snack. He might just share his secret recipe with you (or his business plan, if you're lucky).

Lessons from Daniel

1. Pursue your passion: Daniel Lubetzky's success in business can be attributed to his passion for promoting peace, healthy living, and social responsibility. He turned his beliefs into action by starting businesses that aligned with his values, and he was able to create a sense of purpose that motivated him and his team to achieve their goals.

2. Innovation is key: Whether it was in creating a new business model or inventing a healthy snack that tasted great, Daniel Lubetzky believed in being innovative and differentiating himself from competitors. He wasn't afraid to take risks and try new things, and he encouraged his team to do the same.

3. Build strong partnerships: Daniel Lubetzky's first business, PeaceWorks, relied heavily on building partnerships with Israeli and Arab entrepreneurs to create joint business ventures. He understood the power of collaboration and how it could be used to achieve common goals. This lesson can be applied to any business, as building strong partnerships can lead to increased reach, resources, and impact.

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